1953 Ford - Style Setter of the Season

Here is style that can hold court in any company...a whole new standard by which to judge car beauty!


Here is the longer, lower, wider look...the huge curved one-piece windshield ...the smooth, beautiful lines...and the sparkling baked enamel finish...all the things you want in your car, all the things you never thought possible in a car priced so low.

Here, too is a chance to select a car that is tailored for your tastes. For you can have your choice of eighteen models...eleven beautiful fashion-setting body styles.

You have your choice of Ford's fleet-footed V-8 or Six engines. You'll discover that steering, braking, and parking were never easier. You'll feel that every road is a velvet carpet, with Ford's new Miracle Ride. So take a test drive and you'll agree that here, indeed, is the new Standard of the American Road.

And with 41 "Worth More" features, Ford's worth more when you buy it, worth more when you sell it.

Inspired by the beauty of the '53 Ford, the Motor Mates coats (illustrated above) are custom-matched in the colors and decors of your '53 Ford. Available in leading stores throughout the country.

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